February 17, 2009
Best & Worst Social Media Practices
Posted by: Doug Jumper : Category: Business, Electronics, Entertainment, Social Networking, Technology
Best
- Start with a plan, not tactics.
- Commit resources & time to be successful.
- Be transparent with intentions.
- Understand, you do not control the message.
- Welcome participation, feedback and co-creation.
- Metrics should roll up to objectives.
Worst
- Being fake in any way.
- Not listening.
- Being oblivious to formal & unwritten social rules.
- Being pushy or overtly salesy in messaging.
- Approaching social media channels as silos.
For the complete article outlining these points, click here.
